Author: Julie Onofrio
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Massage Research Literacy
What is research? Research is a conversation that builds knowledge over time. It is a way of taking all of our stories from our hands on work and putting it into a format that can help us to make sense of what massage does and what we are doing in our daily massage practice. …
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The Drama Triangle – The rescuer massage therapist
The therapeutic relationship is a very complex relationship that requires that we become more aware of the dynamics of relating to each other. One of the ways is by studying and learning about the Drama Triangle. It is really the underlying dynamic in most relationships but because of the power differential that occurs in the…
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The History of Massage (2000-2010)
This unique History of Massage is the modern version of what it really took to get us where we are today. The heck with Ling and all those guys. These are the days of our lives. 2000 -2010 2000 – Mississippi, Illinois, Kentucky, South Dakota, Oklahoma, Georgia, Nevada, Arizona, Massachusetts, Colorado, Indiana, Michigan, Pennsylvania and…
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The Phenomenal Growth in the Number of Massage Schools
By Carl W. Nelson Information collected For Use in Martin Ashley, Massage: A Career at Your Fingertips (Barrytown, NY: Station Hill Press, 1992; Carmel, NY: Enterprise Publishing, 2nd Edition, 1995; 3rd Edition, 1999; 4th Edition, 2003), the number of massage schools in the USA is listed as 190 in May 1991, as 316 in January…
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Marketing Defined (It isn’t so scary)
The American Marketing Association defines marketing as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives”. In order for marketing to happen 4 things must happen: (From “Marketing” Mcgraw Hill/Irwin Series in Marketing) there must be two people…