Category: Massage Business and Marketing
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Interviewing Massage Clients
The Massage Client Interview is one of the most important parts of the massage session. The Interview is how you gather information on what the client expects from their session as well as what they need. It will help you create a plan of action in applying what you know about massage and help you to…
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Marketing Defined (It isn’t so scary)
The American Marketing Association defines marketing as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives”. In order for marketing to happen 4 things must happen: (From “Marketing” Mcgraw Hill/Irwin Series in Marketing) there must be two people…
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Massage Business Plans
To Write an effective business plan, first work on these key concepts so that you can co-create exactly what you want rather than just taking what comes your way. Take a look at your self and your practice (or what you want it to be). Take the self assessment inquiry here. Create a mission/statement or Create…
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Creating Brouchures for Your Massage Business
Think like your customer. One of the most important things you can do when starting a massage business or writing a brochure for your massage business is to start thinking like your customer. What is it that they want from you? You just can’t assume that they are looking for you! In fact they are…
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Book Yourself Solid
“Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling” is one of the best books I have read on learning to promote yourself in the service industry. What is amazing about this book is that just about everything he…