One of the most common questions I get from massage clients are about the various types of massage that are out there. In this arena I think massage therapists have what is called “The Curse of Knowledge” by Chip and Dan Heath in their book Made to Stick: Why Some Ideas Survive and Others Die
Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.
Clients know very little about the different types of massage or about how the body works for that matter. All they know really is that they are in pain or under stress or whatever their reason is for calling you and coming to you. You have to assume that they don’t know anything. They don’t know why they should use different types of massage or when. They don’t know the history of them and how they evolved.
Should they care? Not really when you think about it. All they care about is how YOUR massage feels and if it is right for them. The many misconceptions about different methods lead to making uninformed decisions.
With the rise of franchises who focus on mainly Swedish and deep tissue massage, teaching clients about different types of massage can be to your advantage and the profession in general. Specializing in a specific area can also be helpful in building your business. The goal is to differentiate yourself from those franchises and show value for what you do and the various types of massage.
So that is why I am creating the most in depth section on the different types of massage and I am actually doing it on two different sites –
To add your listing all you need to do is fill out the form that is on each page about the different types of massage. I don’t have all of the types listed yet but am working on it. If there is a type that you do that is not listed let me know and I can add it. If you are a teacher of something specific I will be creating new sections at www.massageceguide.com in the near future so stay tuned to get your articles and teacher profiles listed there. (This site is still in the early stages so bear with me!)